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  • case study

Dance nation showproductions

We bring the show and the fun!
# BRAND STRATEGY
# social media
# marketing
# campaign management
# website content
# coaching
# copywrting
discover the case
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We turn your concept into a show that steals the stage.

(01)

the challenge

Elevate the Dance Nation brand with bold content and a next-level show experience.

Dance Nation Showproductions is a brand created by Dance Nation Breda to bring high-energy dance shows to a wider audience. The challenge: build a strong brand identity and boost online visibility through creative, performance-driven content.

Hester Laure offered a three-month branding and marketing coaching trajectory to elevate Dance Nation’s visibility and position both brands for growth.
The focus areas included:

  • Content strategy & planning
  • Brand identity development
  • Social media content creation
  • Copywriting & storytelling
  • Website content optimisation
  • Ads & campaign management
Through this integrated approach, Dance Nation Showproductions gained a clear and consistent brand identity, engaging content across all channels, and a stronger online presence that attracts both B2B and B2C audiences.

Social Content

The Faces Behind the Brand

Hester’s content and knowledge helped me grow

SIMONE

Founder Dance Nation Showproductions

(02)

results

Professionalising a show brand for B2B

In just a few months, Dance Nation Showproductions evolved from a creative start-up into a professional entertainment brand with a strong presence across multiple channels. Together, we built a solid marketing foundation: from brand identity and storytelling to content strategy and campaign activation.
This collaboration went far beyond creating visuals or copy: it was about shaping a cohesive brand experience that connects strategy, creativity, and visibility. Through a close partnership between Dance Nation Showproductions and Hester Laure, every element from tone of voice to social presence, now reflects the brand’s energy, professionalism, and show-stopping character.
  • Professional brand positioning
  • Strategy across platforms
  • Growth in visibility & recognition
  • Clear website structure

24.2 k

Social media impressions in 90 days

+600

Clicks on campaign ads

80K

Reached campaign audience 

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