Joyas del Sol

Where every piece of jewellery is a symbol of love, happiness, and the precious moments that colour life

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the challenge

Building a brand that shines from the inside out

Our partnership followed three key phases: strategy, content production, and campaign management.

What started as a request for social media content quickly evolved into something much bigger. During a deep-dive strategy session, we took a step back to the foundation — re-evaluating the brand strategy of the personalised jewellery label. The result: a completely new brand identity, Joyas del Sol, perfectly reflecting the Dutch-Spanish roots of founders Bregje and Oscar Kazan.

Our approach

We transformed Joyas del Sol into a cohesive, high-end lifestyle brand by delivering:

Sunkissed online assets 

Touch, Tell, Sell – Campaign assets

A beautiful brand that perfectly aligns with our vision.

BREGJE

Founder Joyas Del Sol 

Logo icon

Full logo 

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results

In just a few months, we built and launched an entirely new personalised jewellery brand together with Joyas del Sol, including a complete set of professional brand assets and content.

The brand already had a strong foundation on Etsy, selling custom jewellery, but with our support it evolved into a full-fledged luxury lifestyle brand. Through a refined branding strategy, consistent tone of voice, and cohesive website and social media presence, Joyas del Sol now connects with a broader audience and tells its story across every touchpoint.

The outcome goes beyond visuals, it’s a complete brand transformation combining strategy, content creation, and campaign management. This project illustrates how a close collaboration with a branding and content agency can turn a vision into a powerful, lasting brand.

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