Smart charging, zero investment

(01)

the challenge

Powering growth through smart rebranding

Groen-Eco, a Dutch company specialising in sustainable charging solutions, was looking for a full-service marketing agency capable of strengthening its presence in the B2B market. The goal was to build a professional and future-proof brand while increasing visibility across multiple channels.
Hester Laure proposed a four-month collaboration, later extended to six months, built around a cross-channel strategy designed to position Groen-Eco as a leading partner in the charging industry. The focus areas included:
Through this integrated approach, Groen-Eco became visible across multiple platforms with a consistent message and strong identity, achieving cross-channel marketing impact and a clear, professional market position.

Branding & Product label design 

Photo, video, design 

Clear, precise, and reliable — exactly what you need to create the right content.

TWAN

Commercial Operations Manager

(02)

results

How a smart rebranding powered the growth of a full-service charging operator

In just a few months — within a long-term collaboration spanning over nine months, Groen-Eco transformed into a strong and recognisable brand with consistent visibility across multiple channels. Together, we built a complete marketing foundation:from brand identity and storytelling to content production and campaign activation.
This collaboration went far beyond creating content: it was about building a cohesive brand identity that connects strategy, creativity, and measurable results. Through a close and transparent partnership between Groen-Eco and Hester Laure, every element — from visuals to messaging, now reflects what the brand stands for: ease, sustainability, personal connection, and complete peace of mind.

+68%

Increased visibility and engagement through a consistent content strategy and thought-leadership posts.

9.8%

High average engagement rate, above B2B benchmark. 

844

Total clicks. High-quality traffic driven by valuable, insight-led posts and consistent branding.

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